F.7. BILLBOARD SATURATION STUDY
Staff Direction • 2026-02-17 • Item F.7 • Tracking ID DIR-2026-AACAE2
Tracking ID: DIR-2026-AACAE2
Full tracking history, completion evidence, and related council actions available on the main site.
Plain language summary
Using city funds, the Billboard Saturation Study aims to assess the impact of new billboard installations in West Hollywood. This study will help determine if the current number of billboards affects the community's visual environment, property values, and local businesses, potentially leading to new regulations or restrictions on billboard placements.
What this means to you
For residents, this study could lead to changes in the number and placement of billboards in West Hollywood. If you live near a major street, the study's findings might result in fewer billboards, improving the visual appeal of your neighborhood. Business owners might see changes in advertising opportunities, while homeowners could experience shifts in property values depending on the study's outcomes.