AMENDMENT NO. 2 TO THE SITE LICENSE AGREEMENT WITH ORANGE BARREL MEDIA FOR THE DIGITAL BILLBOARD KNOWN AS THE “SUNSET SPECTACULAR” LOCATED AT 8775 SUNSET BOULEVARD

AI Summary

Funded entirely by Orange Barrel Media, this amendment to the Site License Agreement for the 'Sunset Spectacular' digital billboard at 8775 Sunset Boulevard aims to align the billboard's content with city programming standards. This change is expected to enhance the visual consistency of digital displays along Sunset Boulevard, potentially increasing the area's appeal to both residents and visitors.

Vote result: Passed 5-0

How does this affect you?

For West Hollywood residents, this amendment means that the digital billboard at 8775 Sunset Boulevard will display content that is more in line with city-approved programming. This could lead to a more cohesive visual experience along Sunset Boulevard, potentially reducing visual clutter and enhancing the aesthetic appeal of the area. Residents who frequent this area may notice a change in the type of advertisements or public service announcements displayed.

Fiscal impact

Fiscal impact was not specified in the published agenda analysis.

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