AgendaAug 4, 2025Item D.2

AMENDMENT NO. 3 TO THE MARKETING SUPPORT AGREEMENT FOR SERVICES WITH WEST HOLLYWOOD TOURISM MARKETING FUND, DBA EMERALD VILLAGE WEST HOLLYWOOD AND INTRODUCE ON FIRST READING AN ORDINANCE AMENDING CHAPTER 3.36 (BUSINESS LICENSE TAX) OF THE WEST HOLLYWOOD MUNICIPAL CODE TO EXTEND FOR ONE YEAR A TEMPORARY TAX REBATE FOR ALL ELIGIBLE CANNABIS BUSINESSES THROUGH JUNE 30, 2026 [L. BIERY, P. KESPRADIT, L. D’AMBROSIA, E. TSIPIS, A. RUIZ]

Agenda • 2025-08-04 • Item D.2

Resident impact: 7/10

View Full Staff Report & Details on CivicSummary →

Full analysis, city staff reports, source documents, and related items are available on the main site.

AI Summary

Using city funds, this proposal would cost residents approximately $590,000 to extend a marketing agreement and a temporary tax rebate for cannabis businesses through June 30, 2026. This initiative aims to support local cannabis businesses by reducing their tax burden and promoting West Hollywood as a cannabis-friendly destination, potentially boosting local tourism and economic activity.

How does this affect you?

For residents, this means that the city is investing in promoting cannabis tourism, which could increase visitor traffic and economic activity in West Hollywood. However, it also means that city funds are being used to support this initiative, which could affect budget allocations for other services. The extension of the tax rebate for cannabis businesses might encourage more cannabis-related businesses to operate in the area, potentially impacting local business dynamics and community culture.

Fiscal impact

$590,000

Related Items from This Meeting

Other agenda items from the Aug 4, 2025 council meeting.

ACCEPT AN EASEMENT AND RIGHT OF WAY FOR PUBLIC STREET AND SIDEWALK PURPOSES ALONG THE DICKS STREET FRONTAGE OF THE SERAI CAPITAL LLC DEVELOPMENT PROJECT AT 9012 DICKS STREET [H. COLLINS, J. GILMOUR]

Funded entirely by Serai Capital LLC, this proposal would grant the City of West Hollywood an easement and right of way for public street and sidewalk purposes along the Dicks Street frontage of the development project at 9012 Dicks Street. This easement will facilitate pedestrian access and improve public infrastructure without any cost to taxpayers.

RESOLUTION OF THE CITY COUNCIL OF THE CITY OF WEST HOLLYWOOD APPROVING THE GROUND LEASE WITH THE OPTION TO PURCHASE REAL PROPERTY LOCATED AT 8327-8329 SANTA MONICA BOULEVARD, IN THE CITY OF WEST HOLLYWOOD [S. CAMPBELL, B. LEAGUE, A. BARTLE]

Using city funds, this proposal would cost residents approximately $9,539,164 to secure a ground lease with an option to purchase property at 8327-8329 Santa Monica Boulevard. This investment aims to provide the city with strategic control over a key location, potentially for future development or community use, enhancing local infrastructure and services.

CO-SPONSORSHIP OF ONE ARCHIVES CIRCA: LGBTQ+ HISTORIES FESTIVAL [C. BYERS, J. HEILMAN, Y. QUARKER, A. LOVANO, J. DEL TORO]

Using city funds, this proposal would cost residents approximately $30,000 to co-sponsor the Circa: LGBTQ+ Histories Festival in October 2025. This event aims to celebrate and educate about LGBTQ+ histories, enhancing cultural engagement and community pride in West Hollywood. Residents can expect increased cultural activities and potential boosts to local businesses due to increased foot traffic during the festival.

Discover More

Browse related civic coverage in the public digest archives.

Get Item Follow-up Alerts

Subscribe to receive follow-up updates and related civic actions.