Staff DirectionAug 4, 2025Item F.7Overdue

PROHIBITING SALE AND USE OF ALGORITHMIC DEVICES FOR RESIDENTIAL RENTAL PRICES [C. BYERS, J. ERICKSON, Y. QUARKER, A. LOVANO, J. DEL TORO, J. CARTER]

Staff Direction • 2025-08-04 • Item F.7 • Tracking ID DIR-2025-66F3D7

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AI Summary

This proposal aims to prohibit the use of algorithmic devices for setting residential rental prices in West Hollywood. By potentially eliminating these tools, the city seeks to prevent automated systems from driving up rental costs, which could help stabilize housing affordability for renters. The ordinance is still in the drafting phase, with no immediate fiscal impact on taxpayers as it involves policy development rather than direct expenditure.

Tracking ID: DIR-2025-66F3D7

Due: 2025-11-02

How does this affect you?

If you are a renter in West Hollywood, this ordinance could help keep your rent from increasing due to algorithm-driven pricing strategies that landlords might use to maximize profits. For landlords, this means they may need to rely on traditional methods for setting rental prices, which could involve more manual market analysis. The ordinance aims to maintain fair rental practices and prevent sudden rent hikes driven by automated systems.

Fiscal impact

Fiscal impact was not specified in the published agenda analysis.

Related Items from This Meeting

Other agenda items from the Aug 4, 2025 council meeting.

ACCEPT AN EASEMENT AND RIGHT OF WAY FOR PUBLIC STREET AND SIDEWALK PURPOSES ALONG THE DICKS STREET FRONTAGE OF THE SERAI CAPITAL LLC DEVELOPMENT PROJECT AT 9012 DICKS STREET [H. COLLINS, J. GILMOUR]

Funded entirely by Serai Capital LLC, this proposal would grant the City of West Hollywood an easement and right of way for public street and sidewalk purposes along the Dicks Street frontage of the development project at 9012 Dicks Street. This easement will facilitate pedestrian access and improve public infrastructure without any cost to taxpayers.

RESOLUTION OF THE CITY COUNCIL OF THE CITY OF WEST HOLLYWOOD APPROVING THE GROUND LEASE WITH THE OPTION TO PURCHASE REAL PROPERTY LOCATED AT 8327-8329 SANTA MONICA BOULEVARD, IN THE CITY OF WEST HOLLYWOOD [S. CAMPBELL, B. LEAGUE, A. BARTLE]

Using city funds, this proposal would cost residents approximately $9,539,164 to secure a ground lease with an option to purchase property at 8327-8329 Santa Monica Boulevard. This investment aims to provide the city with strategic control over a key location, potentially for future development or community use, enhancing local infrastructure and services.

CO-SPONSORSHIP OF ONE ARCHIVES CIRCA: LGBTQ+ HISTORIES FESTIVAL [C. BYERS, J. HEILMAN, Y. QUARKER, A. LOVANO, J. DEL TORO]

Using city funds, this proposal would cost residents approximately $30,000 to co-sponsor the Circa: LGBTQ+ Histories Festival in October 2025. This event aims to celebrate and educate about LGBTQ+ histories, enhancing cultural engagement and community pride in West Hollywood. Residents can expect increased cultural activities and potential boosts to local businesses due to increased foot traffic during the festival.

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