AgendaApr 6, 2026Item C.2

CONTINUE PUBLIC HEARING - REQUEST TO PERMIT A TWO-SIDED FULL MOTION ANIMATED BILLBOARD, A STATIC DIGITAL BILLBOARD, AND PUBLIC REALM ENHANCEMENTS AT 9039 SUNSET BOULEVARD [N. MARICICH, J. ALKIRE, P. CAPORASO]

Agenda • 2026-04-06 • Item C.2

Resident impact: 5/10

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AI Summary

This proposal involves the installation of a two-sided full-motion animated billboard and a static digital billboard at 9039 Sunset Boulevard, along with enhancements to the public realm. The decision on this proposal has been postponed to April 20, 2026. The project is likely funded by private developers, as no taxpayer funding is mentioned. Residents should be aware of potential changes in the visual landscape and increased advertising presence in the area.

How does this affect you?

For residents living near 9039 Sunset Boulevard, the introduction of new billboards could change the visual environment, potentially increasing light pollution and altering the aesthetic of the neighborhood. If you frequent this area, you might notice more digital advertising displays. The public realm enhancements could improve pedestrian spaces, but details on these improvements are not specified.

Fiscal impact

Fiscal impact was not specified in the published agenda analysis.

Related Items from This Meeting

Other agenda items from the Apr 6, 2026 council meeting.

APPROVAL OF A FUNDING AGREEMENT WITH THE LOS ANGELES COUNTY METROPOLITAN TRANSIT AUTHORITY (METRO) RELATED TO THE 2023 ZERO EMISSION VEHICLE (ZEV) CALL FOR PROJECTS GRANT [H. COLLINS, T. FUHRER, C. VASQUEZ]:

Funded by a combination of a $800,000 grant from the Los Angeles County Metropolitan Transit Authority (Metro) and $575,000 from West Hollywood's Measure M Fund, this proposal aims to procure zero-emission transit vehicles. This initiative will enhance public transportation sustainability and reduce emissions, benefiting the environment and improving air quality for residents.

RESOLUTION TO START THE PROCESS OF ESTABLISHING AN ENHANCED INFRASTRUCTURE FINANCING DISTRICT (EIFD) TO PARTIALLY FUND THE LOS ANGELES COUNTY METROPOLITAN TRANSPORTATION AUTHORITY (METRO) K LINE NORTHERN EXTENSION PROJECT [H. COLLINS, T. FUHRER, D. FENN]

Funded by a mix of future revenue growth and potentially other sources, this proposal aims to establish an Enhanced Infrastructure Financing District (EIFD) to support the Metro K Line Northern Extension Project. This initiative could significantly improve public transportation options in West Hollywood, potentially reducing traffic congestion and enhancing accessibility for residents.

APPEAL OF THE PLANNING COMMISSION’S ADOPTION OF RESOLUTION NO. PC 26-1635 CONDITIONALLY APPROVING A REQUEST TO REDEVELOP A 40,186-SQUARE-FOOT PROJECT SITE ON THREE ABUTTING PARCELS WITH A SEVEN-STORY, MIXED-USE RESIDENTIAL AND HOTEL DEVELOPMENT AT 7811 SANTA MONICA BOULEVARD AND 1114 NORTH ORANGE GROVE AVENUE AND A DETACHED FOUR-STORY NINE-UNIT RESIDENTIAL BUILDING AT 1125 NORTH OGDEN DRIVE [N. MARICICH, J. ALKIRE, S. QURESHY, A. CASTILLO]

Funded entirely by private developers, this proposal involves the redevelopment of a 40,186-square-foot site into a mixed-use residential and hotel complex, including 126 residential units with 20 designated as affordable housing. This development aims to increase housing availability and provide new commercial opportunities in West Hollywood, particularly benefiting those seeking affordable housing options and boosting local economic activity.

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