MinutesMay 4, 2026Item B.6

Adopt Ordinance No. 26-09 (2nd Reading) - 9039 Sunset Blvd Development Agreement

Minutes • 2026-05-04 • Item B.6

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AI Summary

Funded entirely by private developers, this ordinance approves a development agreement for new off-site advertising billboards and public realm enhancements at 9039 Sunset Boulevard. This proposal aims to enhance the visual appeal and commercial viability of the Sunset Strip, potentially increasing foot traffic and economic activity in the area.

Vote result: Unanimous50

How does this affect you?

For residents living near 9039 Sunset Boulevard, this ordinance means you may see new billboards and improvements to public spaces, which could enhance the neighborhood's aesthetic and potentially increase local property values. Business owners might benefit from increased visibility and foot traffic, while drivers and pedestrians could experience changes in traffic patterns or pedestrian flow due to construction and enhancements.

Fiscal impact

Fiscal impact was not specified in the published agenda analysis.

Related Items from This Meeting

Other agenda items from the May 4, 2026 council meeting.

ADOPT ORDINANCE NO. 26-08 (2ND READING) "AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF WEST HOLLYWOOD, CALIFORNIA ADDING CHAPTER 9.22 (ALGORITHMIC RENTAL PRICE FIXING) TO TITLE 9 (PUBLIC PEACE AND SAFETY) OF THE CITY'S MUNICIPAL CODE TO PROHIBIT THE USE, SALE AND LICENSE OF ALGORITHMIC RENTAL PRICE FIXING, AND FINDING SAID ACTION EXEMPT FROM CEQA" [J. JIMENEZ, M. CROWDER, L. MORALES]

The ordinance prohibits the use, sale, and licensing of algorithmic rental price fixing in West Hollywood, aiming to prevent unfair rental pricing practices that could inflate housing costs. This action is exempt from CEQA, meaning it doesn't require environmental review, and is designed to protect renters from potentially exploitative pricing algorithms.

2026 CICLAVIA: MEET THE HOLLYWOODS OPEN STREETS EVENT [Y. QUARKER, C. SMITH, M. REATH, J. HEREDIA]

Funded by a $500,000 Metro Open Streets Cycle 6 Grant shared with Los Angeles, this proposal will bring the CicLAvia: Meet the Hollywoods event to West Hollywood on July 19, 2026. The event will close Santa Monica Boulevard between La Brea Avenue and North San Vicente Boulevard, promoting community engagement and active transportation. Residents can enjoy a car-free day, enhancing pedestrian and cyclist access while local businesses benefit from waived permit fees to activate storefronts.

APPROVAL OF DEMAND REGISTER NO. [O. JONES, K. BARENG, Y. MARTINEZ]

Using city funds, this demand register approval authorizes the payment of various city expenses totaling several million dollars. This routine financial action ensures that city services, employee salaries, and vendor contracts are funded, maintaining the smooth operation of municipal functions that residents rely on daily.

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