MinutesJun 29, 2026Item E.4

Marketing Services Agreement with West Hollywood Tourism Marketing Fund, DBA Emerald Village West Hollywood for Cannabis Business Marketing Support

Minutes • 2026-06-29 • Item E.4

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AI Summary

Using city funds, this agreement will allocate up to $250,000 to support marketing efforts for West Hollywood's cannabis businesses through June 30, 2027. This initiative aims to bolster the local cannabis industry, which faces financial challenges due to high regulation and taxation, by enhancing its visibility and economic vitality.

Vote result: Split Vote41

How does this affect you?

For West Hollywood residents, this agreement means that city funds are being used to support local cannabis businesses, potentially leading to increased economic activity and tax revenues. However, some residents may be concerned about the use of public funds for marketing a private industry. The initiative could also lead to more cannabis-related events and promotions in the area, impacting local culture and business dynamics.

Fiscal impact

The city will allocate up to $250,000 from the budget.

Related Items from This Meeting

Other agenda items from the Jun 29, 2026 council meeting.

ZONE TEXT AMENDMENT AND SPECIFIC PLAN AMENDMENT TO STREAMLINE DEVELOPMENT PERMIT REVIEW FOR QUALIFYING HOUSING PROJECTS [N. MARICICH, J. ALKIRE, F. CONTRERAS, T. FARRIS, M. MONTENEGRO]

This ordinance aims to streamline the development permit review process for qualifying housing and mixed-use projects in West Hollywood by shifting the review from the Planning Commission to a Director-level review. This change is designed to reduce procedural delays and barriers to housing production, potentially accelerating the availability of new housing options in the city. The ordinance is expected to have no immediate fiscal impact on taxpayers, as development permit applications will continue to be subject to existing city fees.

AGREEMENTS AND AMENDMENTS WITH VARIOUS CONTRACTORS FOR PROVISION OF ANNUAL SERVICES [J. JIMENEZ, M. CROWDER, N. MCCLINTON]

Using city funds, this proposal would cost residents approximately $3.6 million to ensure the continuation of essential services in West Hollywood. This decision is crucial for maintaining business continuity across various city departments, affecting services like transportation, software licensing, and legal support. Residents should care because these services directly impact the quality of life and operational efficiency within the city.

ADOPTION OF A RESOLUTION CONFIRMING THE WEST HOLLYWOOD DESIGN DISTRICT ANNUAL REPORT AND LEVYING AN ASSESSMENT FOR FISCAL YEAR 2026-2027 [L. BIERY, P. KESPRADIT, L. D’AMBROSIA]

The resolution confirms the annual report and levies an assessment on businesses within the West Hollywood Design District for fiscal year 2026-2027. Funded by assessments from district businesses, this initiative aims to support activities and improvements that enhance the district's appeal and economic vitality, benefiting both businesses and the community by fostering a vibrant local economy.

QUARTERLY UPDATE ON DEVELOPMENT [N. MARICICH, J. ALKIRE, S. QURESHY, B. GALAN]

This quarterly update on development activity in West Hollywood provides insights into the status of major commercial and mixed-use projects, including those under the Builder's Remedy and the Sunset Arts and Advertising Program. While there is no direct fiscal impact on taxpayers, the developments could influence local housing availability and commercial space, potentially affecting property values and business opportunities.

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