AGREEMENT FOR SERVICES WITH WEST HOLLYWOOD TRAVEL & TOURISM (VISIT WEST HOLLYWOOD) FOR WEHO LOVES LOCALS EXPANSION, GIFT CARD PROGRAM, AND RAINBOW DISTRICT MARKETING [L. BIERY, P. KESPRADIT, L. D'AMBROSIA]

AI Summary

Using city funds, this proposal would cost residents approximately $464,960 to expand the WeHo Loves Locals program, introduce a gift card initiative, and enhance marketing for the Rainbow District. This investment aims to boost local business engagement and tourism, potentially increasing economic activity and community vibrancy in West Hollywood.

How does this affect you?

For West Hollywood residents, this means there will be new opportunities to support local businesses through a gift card program, which could offer discounts or incentives for shopping locally. The marketing efforts in the Rainbow District may attract more visitors, potentially increasing foot traffic and business for local shops and restaurants. However, this could also lead to increased congestion in popular areas.

Fiscal impact

The initiative will cost $464,960 from the General Fund.

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