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The West Hollywood Historic Preservation Commission will hold a public hearing on the large Robertson Row redevelopment project, which includes new commercial space, a tall digital billboard, and relocation of a historic factory building.
This preview is based on the published Historic Preservation Commission agenda. It does not reflect what will actually happen at the meeting.
What's proposed
The applicant wants to redevelop a commercial site to add about 106,802 square feet of new commercial space, build two underground parking levels, and put up a 98-foot-tall, three-sided billboard with two digital advertising screens that can show moving images. The project also includes taking apart an existing factory building, fixing it up, and moving it to a new spot on the property.
Why it matters
This is a large redevelopment that would change the look and use of the site, add a very tall digital billboard, and affect a building with historic value. Residents who care about neighborhood character, traffic, or historic preservation may want to weigh in.
Meeting Date
2026-10-12
7:00 P.M.
Location
Plummer Park, 7377 Santa Monica Boulevard, Rooms 5 & 6, West Hollywood, CA 90046
Members of the public are encouraged to submit comments by email to hpcpubliccomments@weho.org no later than 12:00 p.m. on the meeting day. Comments become part of the public record. To speak by telephone during the meeting, residents must email hpcpubliccomments@weho.org by 12:00 p.m. on the meeting day with their name, phone number, and the item they wish to speak on, and may dial in ten minutes before the 7:00 p.m. start time. In-person speakers must complete a speaker request slip and submit it to the Secretary before speaking, and each speaker generally has three minutes.
CITY OF WEST HOLLYWOOD
HISTORIC PRESERVATION COMMISSION
MEETING AGENDA
MONDAY, October 12, 2026
7:00 P.M.
PLUMMER PARK
7377 SANTA MONICA BLVD – ROOMS 5 & 6
WEST HOLLYWOOD, CA 90046
LAND ACKNOWLEDGMENT: "The West Hollywood Historic Preservation Commission
acknowledges that the land on which we gather and that is currently known as the City of
West Hollywood is the occupied, unceded, seized territory of the Gabrieleño Tongva and
Gabrieleño Kizh peoples.”
STATEMENT OF SHARED RESPONSIBILITY FOR RESPECT:
During public meetings, community gatherings, interactions with the public, and with one
another, the City endeavors for all participants and attendees to conduct City business
and treat others with respect, a core value of the City. This includes being polite,
professional, and thoughtful when interacting with others. Our collective commitment to
West Hollywood requires intention, cooperation, courtesy, consideration, tolerance,
forgiveness, acceptance, inclusiveness, kindness, compassion, and patience. Our
respect is expressed not only in the words we choose, but also in our tone, our demeanor,
and our actions toward one another.
RULES OF DECORUM:
Members of the audience shall not engage in disorderly or boisterous conduct, including
What the Commission will decide
The commission is being asked to hold a public hearing, listen to public testimony, and decide whether to recommend that the City Council adopt a resolution approving an addendum to the certified environmental review report and a Certificate of Appropriateness, which is a special approval needed for changes affecting historic resources.
Staff recommendation
Staff recommends that the Historic Preservation Commission hold a public hearing, consider all pertinent testimony, and recommend that the City Council adopt the draft resolution (HPC 26-179) approving an addendum to the certified Final Environmental Impact Report and the Certificate of Appropriateness (COA26-0006) for the project.
the utterance of loud, threatening or abusive language, whistling, stamping of feet or other
acts which disturb, disrupt, impede or otherwise render the orderly conduct of the
Commission meeting infeasible. A member of the audience repeatedly or continuously
engaging in any such conduct shall, at the discretion of the Presiding Officer or a majority
of the Commission, be subject to ejection from that meeting.
Any person wishing to speak in connection with any item of business on the agenda shall
first complete a speaker request slip and submit the slip to the Secretary.
No person shall address the Commission without first being recognized by the Presiding
Officer.
Each person addressing the Commission shall do so in an orderly manner and shall not
make repetitious, slanderous, or irrelevant remarks, or engage in any other disorderly
conduct which disrupts, disturbs or otherwise impedes the orderly conduct of the
Commission meetings. Any person who so disrupts the meeting may, at the discretion of
Historic Preservation Commission
Meeting Agenda
October 12, 2026
Page 2 of 5
the Presiding Officer or a majority of the Commission, be subject to ejection from that
meeting.
TO PARTICIPATE BY PROVIDING AN E-COMMENT:
To better facilitate the meeting, members of the public who wish to comment on matters
before the Historic Preservation Commission are strongly encouraged to submit an email
to hpcpubliccomments@weho.org no later than 12:00 pm on the Historic Preservation
Commission meeting day. ***Your comments and information will become part of the
official public record. If you do not want your personal information included in the
official record, please do not include your address and/or phone number.***
Note: E-Comments received by 12:00 p.m. will be forwarded to the Historic Preservation
Commission and posted on the City’s website as part of the official meeting record.
TO PARTICIPATE BY LISTENING TO THE MEETING AND PROVIDING PUBLIC
COMMENT BY TELEPHONE:
1. You are required to send an email to hpcpubliccomments@weho.org by 12:00 p.m.
on the meeting date to be added to the remote public speaker list. Please include
your name, phone number (to identify your caller location on Zoom), and the item
you would like to speak on.
2. You may dial in ten (10) minutes prior to the start of the meeting. The meeting
begins at 7:00 p.m. You will be placed ON HOLD in the Virtual Meeting Room until
the meeting commences. When you enter the meeting, please mute your
telephone.
To comply with the Americans with Disabilities Act of 1990, Assistive Listening Devices
(ALD) will be available for check out at the meeting. For people who are Deaf or hard of
hearing dial 711 or 1-800-735-2929 (TTY) or 1-800-735-2922 (voice) for California Relay
Service (CRS) assistance. If special assistance to participate in this meeting is required,
(e.g., an American Sign Language interpreter for people who are Deaf or hard of hearing),
please contact the City Clerk’s Office at (323) 848-6800 at least 72 hours before the
meeting date. You must call or submit your request in writing to the Commission
Secretary at (323) 848-6475 or email HPCPublicComments@weho.org at least 48 hours
prior to the meeting.
Special meeting related accommodations (e.g., transportation) may be provided upon
written request to the Commission Secretary at least 48 hours prior to the meeting. For
information on public transportation, call 323-GO-METRO (323/466-3876) or go to
www.metro.net.
If you would like additional information on any item appearing on this agenda, please
contact the Commission Secretary at (323) 848-6475.
Historic Preservation Commission
Meeting Agenda
October 12, 2026
Page 3 of 5
1. CALL TO ORDER
2. PLEDGE OF ALLEGIANCE
3. ROLL CALL
4. APPROVAL OF THE AGENDA
5. APPROVAL OF MINUTES:
The Historic Preservation Commission is requested to approve the minutes of prior
Historic Preservation Commission meetings.
Recommendation: Approve the draft minutes of:
A. August 10, 2026
6. PUBLIC COMMENT:
Members of the public shall be permitted to speak on each item of business on the
agenda when the item is taken up and before action is taken on the item by the
Commission. Each speaker shall have a three (3) minute period to speak; time
cannot be ceded to another speaker. In order to facilitate the conduct of the
meeting, the Chair may lengthen or shorten the two or three minute period for all
speakers on a particular agenda item based on the number of persons in
attendance wishing to speak or the complexity of the matter under consideration.
The "Public Comments" item shall be limited to items on the Consent Calendar
(and not pulled therefrom) and matters not on the agenda but within the subject
matter jurisdiction of the Commission. An individual may speak only once during
“Public Comments,” either at the first or second public comment period.
7. CONSENT CALENDAR: None.
8. EXCLUDED CONSENT CALENDAR: None.
9. PUBLIC HEARINGS:
A. 645-681 ROBERTSON BOULEVARD, 648-654 LA PEER DRIVE, AND
8954 SANTA MONICA BOULEVARD (ROBERTSON ROW PROJECT):
The Historic Preservation Commission will consider a request to redevelop
commercial site to include approximately 106,802 square feet of
commercial development; two levels of subterranean parking; a 98-foot-tall,
three-sided billboard structure with two full-motion advertising sign faces;
and reassembly, rehabilitation, and relocation of the factory building. Project
is located at 645-681 Robertson Boulevard, 648-654 La Peer Drive, and
8954 Santa Monica Boulevard (Robertson Row Project)
Historic Preservation Commission
Meeting Agenda
October 12, 2026
Page 4 of 5
Recommendation: Staff recommends that the Historic Preservation
Commission (HPC) hold a public hearing, consider all pertinent testimony,
and recommend that the City Council adopt the following resolution:
1) Draft Resolution No. HPC 26-179: “A RESOLUTION OF THE
HISTORIC PRESERVATION COMMISSION OF THE CITY OF WEST
HOLLYWOOD RECOMMENDING THAT THE CITY COUNCIL ADOPT AN
ADDENDUM TO THE CERTIFIED FINAL ENVIRONMENTAL IMPACT
REPORT AND APPROVE CERTIFICATE OF APPROPRIATENESS
(COA26-0006) IN CONJUNCTION WITH THE ROBERTSON ROW
PROJECT LOCATED AT 645-681 ROBERTSON BOULEVARD, 648-654
LA PEER DRIVE, AND 8954 SANTA MONICA BOULEVARD.
10. NEW BUSINESS: None.
11. UNFINISHED BUSINESS: None.
12. ITEMS FROM STAFF:
A. UPCOMING PROJECTS: Staff will update the Historic Preservation
Commission on projects that have been submitted to the Current and
Historic Preservation Planning Division and may require action by the
Commission at a future date.
13. PUBLIC COMMENT:
This time is set aside for the public to address the Historic Preservation
Commission on any item of interest within the subject matter jurisdiction of the
Commission that could not be heard under Item 6 at the beginning of the meeting.
14. ITEMS FROM COMMISSIONERS:
The Historic Preservation Commissioners are given this opportunity to make
general comments, ask questions or submit requests of staff.
15. ADJOURNMENT:
The Historic Preservation Commission will adjourn to a scheduled meeting on
Monday, November 9, 2026, beginning at 7:00 P.M. at Plummer Park Rooms 5 &
6, 7377 Santa Monica Boulevard, West Hollywood CA.
Historic Preservation Commission
Meeting Agenda
October 12, 2026
Page 5 of 5
APPEAL PROCEDURES
Any final determination by the Historic Preservation Commission may be appealed, and such appeal must
be filed within ten (10) calendar days after the Historic Preservation Commission action. This appeal shall
be made in written form to the City Clerk’s Office, accompanied by an appeal fee or required number of
signatures.
The City Clerk, upon filing of said appeal, will set petition for a public hearing before the City of West
Hollywood’s City Council (or Historic Preservation Commission as appropriate) at the earliest date.
If you challenge any City of West Hollywood decision in court, you may be limited to raising only those
issues you or someone else raised at the public hearing described on this agenda, or in a written
correspondence delivered to the Historic Preservation Commission at, or prior to, the public hearing.
AFFIDAVIT OF POSTING
State of California )
County of Los Angeles )
City of West Hollywood )
I declare under penalty of perjury that I am employed by the City of West Hollywood in the Office of the
City Clerk and that I posted this agenda on:
Date: October 6, 2026
Eric Matikosh
Signature:
Office of the City Clerk